Influencers are a recent evolution of internet marketing that exploded on the scene within the last decade and are seriously changing the culture of social media. These are people who have distinguished themselves in one way or another to a large amount of people but are not celebrities in a traditional sense. This is because they almost exclusively built their following through social media content and maintain a constant presence online. In fact, it’s highly likely you’ve at least heard about one of these individuals, as there exists an influencer for every conceivable interest one can have. Bartending, motherhood, blacksmithing, which is considered an obsolete skill, all of these have major online followings. Identify who is making waves in your niche and make them a case-study for you. Even if you don’t plan on emulating them they can be a powerful tool to boost your brand, should you decide to collaborate.

 

These are just a handful of the basic steps you can take to gather more knowledge about your target audience. There are volumes worth of different strategies, techniques, and tools you can use to gain a deeper understanding of what resonates with your audience. If you’ve read this far, then you’re probably interested in improving your marketing campaign— that’s where we come in! At H2 Marketing Consultants, we work with you to not only better understand your audience but put that better understanding to good use! With skilled professionals specializing in branding, web design, social media optimization, and more, we’ll take your business to the next level!